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What is Prime Energy Drink? Explain the price, where to buy a drink from KSI and Logan Paul

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Between boxing and entertaining their millions of fans on YouTube, businessmen and social media sensations Logan Paul and KSI revealed last year that they had “worked countless hours” on a new collaboration .

The result is Prime – a drinks product so popular when it was released in the UK that eager customers rushed to buy it as stocks quickly dwindled.

Prime’s popularity has been boosted by the backing of a Premier League football club and, according to the duo, shows what happens “when rivals come together as brothers and business partners”.

What is the story behind the marketing master plan? Where can you buy it and what was the response? Here is the truth.

What is Prime Energy Drink? Logan Paul and KSI team up

American Paul and Londoner KSI announced in 2022 that they were launching a range of energy drinks to “fuel any lifestyle”, describing themselves as underdogs who “fight for the same team” and “believe really the sky is the limit”.

KSI won twice when the hugely popular internet personalities faced off in 2018 and 2019, and the 29-year-old – real name JJ Olatunji – enjoyed another personal triumph when Prime became the ‘official partner of hydration” of Arsenal, the team he has always supported.

“I still pinch myself,” said KSI, posing with Paul in the home shirts of the current top-flight England leaders, for whom Prime has become a staple for tens of thousands of fans at their Emirates Stadium home. in London. “It’s a huge moment and I’m so happy it’s with the team I support,” he added.

Prime is sold in Meta Moon, Ice Pop, Blue Raspberry, Tropical Punch, Lemon Lime, Raisin, and Orange flavors.

The makers claim Prime Hydration contains 10% coconut water, electrolytes, B vitamins and BCAAs, and is sugar and caffeine free, with each bottle containing around 20 calories.

“KSI have been a lifelong supporter of Arsenal and it’s fantastic that we can keep that in the family,” said Juliet Slot, the club’s commercial director.

“I’m sure our supporters will love the drink and I’m excited to see the fun ways we’ll bring this partnership to life.”

Is Prime Energy Drink Halal?

On December 30, KSI took to Twitter to confirm that their Prime energy drink was Halal.

Halal is Arabic for permitted and that means all halal foods are those that adhere to Islamic law as defined in the Quran.

Prime prices in the UK and US: How much do Prime bottles cost?

A 500ml bottle of Prime has a retail price of £1.99 in the UK, with a 12-pack available for £24.99. In the United States, individual bottles cost $1.88.

There have been numerous reports of this price rising at some opportunistic retailers, taking advantage of high demand to drive up the price of a bottle.

Where to buy Prime: In which supermarkets is it available?

In the UK, Prime is available primarily at Asda and Aldi, where some stores have had to limit the number of bottles customers can purchase in a single purchase.

Stores like Walmart and Target sell Prime in the United States, and the drink also offers a map that lets customers find stores selling the food they’re looking for near them.

You can also buy bottles from Amazon.co.uk but stocks are currently unavailable.

Prime on sale in the UK: what happened?

From staff having to hastily carry sold out signs to fans battling to get their hands on a bottle, Prime took the UK by storm when it first launched.

A scene allegedly captured in the city of Peterborough showed people bursting past each other to grab leftover bottles from a store.

“Absolute carnage,” said one sharer of the footage, while another claimed a separate clip of the clamor to squeeze a bottle reflected shoppers eager to whip up the precious drink on eBay.

Footage showed children racing to grab bottles at an Asda store. In another indication of demand for the goods, the incident was shared by a verified account called “Prime Tracker UK”.

“We’ve made a better drink that tastes better, so why don’t we overtake Gatorade eventually?” Paul asked when he shared footage of himself having fun with KSI at Prime’s launch in 2022.

“There needs to be a consumer and culture shift around hydration drinks. We should be clearing the shelves of anything but that.”


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