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Trends and Products: Health and Wellness


Along with food, supplements and other health-focused products are widely considered to be of the utmost importance to a pet’s overall well-being. As cannabidiol (CBD) products continue to grow in popularity, consumers are constantly looking for other supplements that address common health issues. Canine conditions typically involve hip and joint, skin, and gastrointestinal (GI) problems, while gastrointestinal and urinary tract infections are common conditions in cats.


Evolutions by NaturVet is a premium line of dog supplements that support joint health, healthy skin and coat, digestive health, and a natural sense of calm using only clean, veterinarian-approved ingredients. All six Evolutions products are formulated by veterinarians and made without soy, corn, wheat, GMOs or artificial preservatives.

Avian Electrolyte Dip

Relax and rehydrate your birds with Zoo Med’s Avian Electrolytes. Full of electrolytes, antioxidants, vitamins and minerals so the bird’s body and mind can relax. Ideal for chicks, stressed birds and less frequently to maintain your bird’s health and happiness.

Bites without bark

Pawse’s highly palatable freeze-dried barkless bites make pet wellness convenient and fun. Using premium USDA certified organic full-spectrum hemp extract with Icelandic fish oil, soothing plant terpenes, and a choice of six all-natural animal proteins to aid in the bioavailability of CBD. Available in beef, chicken, duck, fish, lamb and rabbit. Available in trial (15 bites) and complete (100 bites) packets.


ellePet is the only CBD + CBDA pet product available to retailers that has been proven in multiple clinical trials and pharmacokinetic studies. Made by ElleVet Sciences, the world leader in CBD + CBDA research, ellePet helps with stress, joint discomfort, itching, cognitive issues, tremors and wellbeing in older pets. With elleMove, elleCalm, elleDaily and elleCalm & Comfort, ellePet has your customers covered.

CannaDrops Coconut

Healthy Hemp Pet CannaDrops Coconut is made in small batches with premium ingredients including MCT Coconut Oil and USDA Full Spectrum Organic Hemp Oil. Unlike any other CBD for pets, HHPC’s Hemp Oil is steam distilled, the cleanest extraction process, free of solvents or chemicals to provide a healthier and more effective product.

sun drops

Vita Prima Sundrops are advanced liquid vitamin supplements designed specifically for each species, with Vitamin A-enriched Bird Sundrops and Vitamin C-enriched Small Animal Sundrops. Added directly to food or drinking water. an animal, these high potency multivitamins are easy to use and taste great.

LIX Advanced Blend

LIX Advanced Blend is a super-potent combination of three phytocannabinoids to help senior pets and those in need of significant systemic support. Animals should be relieved of a myriad of problems associated with cognition and aging, chronic disease, intestinal inflammation, pain and mobility. The company is focused on creating true basic wellness benefits in a flavorless and odorless tincture for the benefit of all animals.

Jurassi Quickly

JurassiVite is the only reptile/amphibian vitamin/mineral supplement that provides all 14 essential vitamins and 17 trace and ultra-trace minerals recommended by herpetology experts. It provides vitamin A in the form of beta-carotene and uses an alfalfa base for improved palatability and nutritional value. Vitamins A, D3 and E are present in the recommended ratio of 100:10:1.

OTIS liquid supplement

liquid supplement is a liquid kibble or wet food supplement that contains essential nutrients and functional supplements that regular dog food lacks. From glucosamine to chamomile, these beneficial ingredients are locked into a delicious, protein-rich broth to ensure your dogs enjoy their meals, while consuming much-needed nutrients that can benefit their overall health. Liquid supplement bottles are 100% recyclable and made from PCR (post-consumer waste). The liquid supplement is available in Sit, Fetch, and Stay formulas.

Natural science supplements

Even with a balanced diet, some pets need a little extra support to perform at their best. Oxbow Animal Health Natural Science supplements are specially formulated with premium plant-based ingredients to meet the common health and wellness needs of small pets. Natural Science supplements are made with high quality Timothy hay and are highly palatable to small animals.

Pet Honesty Cat Supplements

Pet Honesty is taking on the cat taste challenge with a new line of dual-textured supplements that taste like chicken. Calming, Hairball Support and Hip + Joint Health strains achieve an unprecedented 92% acceptability. Crispy-to-creamy chews are made with premium, natural active ingredients and meet the brand’s product commitment of no artificial preservatives, colors or flavors and wheat, soy or corn-free formulations.

Plant-based omega 3

Fera Pet Organics, the trusted brand of veterinarian-designed supplements for dogs and cats, launches Omega 3, a plant-based omega-3 algae oil which provides high potency EPA and DHA derived from natural (non-GMO) seaweed and organic flaxseed. In addition to meeting the market need for clean and sustainable pet supplements, the omega-3 supplement helps support immune, heart, eye and skin health, in addition to cognitive and mental functions.

Belly + Immunity

Health Extension Belly + Immunity Supplement Powder for Dogs and Puppies contains five strains of digestive enzymes, including bromelain, to reduce inflammation and help dogs’ bellies break down food, ensuring absorption of needed nutrients without irritating the gut. The Belly + Immunity formula also contains a unique blend of pumpkin, banana and papaya seeds with ginger root powder to add fiber, as well as apple cider vinegar powder for a healthy immune system and digestive support.

Open farm supplements

Open Farm supplements are new, gentle chewable supplements designed to meet the needs of dogs at all life stages and made with 100% human-grade, non-GMO, and fully traceable ingredients. Vet-approved, NASC-certified, and USA-made supplements are available wherever Open Farm products are sold. 90 unit varieties include Immune, Hip & Joint, Skin & Coat, Calming, and Probiotic.

Prickly Paw Veterinary Force

Zesty Paws Vet Strength Aller-Immune Bites is powered with high quality ingredients like Spirulina, Epicor and Vitamin C to help promote the body’s innate resistance to pathogens and may support normal respiratory function in suffering pets seasonal allergies. Containing premium brand ingredients like OptiMSM, BiovaPlex, and Serrazimes, Zesty Paws Vet Strength Mobility Bites helps maintain joint and connective tissue health, lubrication, and resilience to support mobility.

Bocce’s Bakery Daily Supplements

Bocce’s Bakery’s new line of daily supplements contains 100% real, local ingredients. “B” shaped treats offer a seamless method to support a dog’s overall health. Daily supplements are available in five tasty recipes that meet different health needs including: Calming, Multivitamin, Probiotic, Hip & Joint, and Skin & Coat.

Natural Doggie Senior Formula

Natural Doggie’s new Full Spectrum Senior Formula is specially formulated with CBG due to its unique properties to calm inflammation and improve overall quality of life in senior dogs. It relieves joint pain and research has shown it can help with colitis and other digestive issues. By reducing inflammation, it can also help calm the anxiety-inducing arthritis that many dogs suffer from in old age.

Primal Pets Supplements

With easy-to-use chews, oils, and balms, Primal pet supplements are proudly made in the USA with USA-grown hemp. The powerful benefits of full-spectrum and broad-spectrum cannabinoids provide a calming, all-natural option to help manage your pet’s stress and anxiety. Using the world’s finest ingredients, our health supplements are veterinarian-formulated, carefully crafted, and NASC-certified to help your pet thrive.

Nulo Treats and Supplements

Nulo is proud to introduce its all new line of Functional Treats for Cats – a health and wellness focused line designed to provide cats with the enrichment they need in the form of a crunchy snack that’s better for them. Nulo is also delighted to introduce its new line of soft chew supplements for dogs. These five solution-focused formulations are designed to improve your dog’s overall health and well-being through all life stages.

Soothing care

Calming Care from Purina Pro Plan Veterinary Supplements is a management option for owners whose cats exhibit anxious behaviors such as hiding or pacing. Calming Care is a probiotic supplement that contains a strain of beneficial bacteria that helps dogs and cats maintain calm demeanor. It helps cats cope with changes in routine and location and helps promote positive behaviors such as playing and seeking social contacts.


ALL-IN is the first dog food supplement on the market with an innovative formula that provides optimal nutrient absorption. ALL-IN’s patented bioactive complexes focus on individual health and nutritional needs to improve quality at every stage of a dog’s life. ALL-IN contains the key nutrients your dog needs at their particular stage of life, whether puppy, adult or senior, to support digestive, cellular, bone, mental and immune health.

GREENIES Dog Supplements

GREENIES dog supplements have been specially formulated by a team of Ph.D. animal nutritionists. Each variety of supplements – Hip & Joint, Immune Health and Skin & Coat – are made with real chicken and come in easy-to-feed, gentle chews with no artificial flavors or preservatives and no fillers, so pet parents can choose the best fit for their animal’s health needs.




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