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Transmit.Live Announces Strategic Transaction Led by LionTree


NEW YORK–(BUSINESS WIRE)–Transmit.Live (“Transmit” or the “Company”), a market-leading streaming advertising technology platform, today announced that it has received a majority growth investment from a group of investors led by a fund managed by LionTree (“LionTree”), a global media and technology investment bank, in partnership with existing investor SC Holdings. Andrew Olinick, managing partner of LionTree’s asset management business, and Alex Michael, co-head of LionTree Growth, will join Transmit’s board of directors. Transmit’s team of seasoned executives, including CEO Seth Hittman, COO Ricardo Bueso and CTO Michael Celona, ​​will continue to lead the company.

Transmit is the first video encoding and advertising platform to programmatically deliver advertisements using innovative picture-in-picture formats at any time during live programming, creating new, more engaging and premium advertising inventory. less intrusive for publishers, advertisers and viewers. Transmit’s end-to-end monetization solution opens up significant new revenue streams for streaming platforms, OEMs and rights holders, in addition to filling regular commercial breaks and managing traditional ad insertion for large sports broadcasters.

Founded in 2017, Transmit is well positioned at the intersection of several secular tailwinds, including the ubiquitous shift from linear to connected TV, the rise of ad-supported models, and the proliferation of live sports content in streaming. The company has attracted blue chip advertisers including AT&T, Cadillac, Comcast, Ford, McDonalds and Nike, as well as top media rights holders such as NHL, Paramount, Univision and YES Network.

“We are delighted to welcome LionTree as a Transmit partner. LionTree’s deep industry expertise, global relationships and experience in supporting and advising fast-growing disruptive companies like ours will be invaluable as we seek to continue innovating the content delivery experience for audiences around the world,” said Transmit CEO Seth Hittman. “We founded Transmit to maximize the revenue potential of the world’s most valuable streaming content. entertainment, especially live sports, by offering new integrated ad formats that optimize engagement during the peaks and lulls of live content and beyond. We are excited to build on this strong and proven foundation to reinvent the streaming advertising model and expand our presence with these highly experienced investors by our side.

Transmit’s differentiated offering has resulted in sustained revenue growth of over 100% per year for the past four years. The Company, valued at $350 million, is profitable. LionTree, alongside SC Holdings, will partner with Transmit management on business development and strategic initiatives as the fragmented streaming landscape continues to evolve, including securing and supporting new active integrations with major platforms and publishers who rely on Transmit to generate significant incremental revenue. Through this investment, Transmit also plans to continue to geographically expand its customer base and empower its engineering team to innovate and transform the way live streamed content is distributed, monetized and experienced by viewers.

“Founded just over five years ago, we are impressed with Transmit’s value proposition for content partners and advertisers, as well as its sustained profitability and strategic momentum in a dynamic media landscape,” added Andrew Olinick. “Transmit’s two-sided marketplace helps its partners monetize streaming content in new ways for maximum value and impact and, as a pioneer in immersive ad formats, we believe the company is poised to become a defining leader. its category. We look forward to working with Seth and Transmit’s experienced management team and leveraging LionTree’s resources and relationships to create exciting opportunities for the company.

“We couldn’t be more delighted to welcome LionTree as a partner. Transmit has always delivered cutting-edge technologies, with a focus on capital efficiency, cost effectiveness and creating real value for rights holders and advertisers. With strong macro winds in sports and connected TV viewership, this partnership will accelerate Transmit’s momentum to a unique inflection point for the streaming ecosystem,” said Jason Stein, Founder and Managing Partner at SC Holdings.


Transmit’s software is an end-to-end monetization solution for streaming platforms, OEMs and rights holders. The platform allows distributors to build new inventory, fill ad breaks, and produce more exciting and effective ad units. Manage, monitor and personalize the entire monetization experience in real time. For more information, visit


LionTree is an independent investment and merchant bank focused on media, technology and the global digital economy. The company seeks to leverage its expert knowledge and relationships to provide its partners with tailored insights, actionable opportunities, and strategic and capital resources to drive growth and transformation. The LionTree platform is designed to support clients over the long term through its set of integrated products: mergers and acquisitions advisory, capital markets and asset management. Founded in 2012, LionTree operates from offices in New York, San Francisco, London and Paris to serve partners around the world.


SC Holdings is an investment firm with global experience in building businesses and executing transactions. Entrepreneur-led, SC brings an operator-focused approach to partnerships and prides itself on delivering real value to market-leading brands and platforms.



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