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Trade Promotions Management Software Marketplace Worth $2.15


New York, Jan. 03, 2023 (GLOBE NEWSWIRE) — The Insight Partners has released the latest research study on “Trade Promotions Management Software Market Global Size, Share, Trends, Growth and Forecast to 2028 – Impact of COVID-19 and Global Analysis by Deployment Type (Cloud and On-Premise), Application (Small-Medium Business and Large Enterprise) and End-User (Retail) retail and consumer goods, computer services, pharmaceuticals, manufacturing and others)”; The growth of the global trade promotions management software market is fueled by the integration of advanced analytics to secure trade promotions and investments in trade promotions management strategies to drive sales.

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Global Trade Promotions Management Software Market – Report Scope:

Market size Value in $1.04 billion in 2021
Market Size Value by $2.15 billion by 2028
Rate of growth CAGR of 10.9% from 2021 to 2028
Forecast period 2021-2028
base year 2021
Number of pages 162
Number of Tables 83
Number of graphs and figures 82
Historical data available Yes
Segments Covered Deployment Type, Application, and End User
Regional scope North America, Europe, Asia-Pacific, Middle East and Africa, South and Central America
Country scope United States, Canada, Mexico, United Kingdom, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, United Arab Emirates, Saudi Arabia, South Africa, Brazil, Argentina
Report cover Revenue Forecast, Business Ranking, Competitive Landscape, Growth Factors and Trends

Global Trade Promotions Management Software Market: Industry Developments and Competitive Landscape

SAP SE, Oracle Corporation, Exceedra (AFS Technologies Inc.), Aera and CPGTOOLBOX Inc. The above list of major players is derived considering several factors such as overall revenue, current IR spectroscopy, new product launches, market initiatives, technology upgrade investments, mergers and acquisitions and other joint activities. There are various other notable players in the ecosystem of the global Trade Promotion Management Software market such as Accenture, Cornerstone, Deloitte, o9 Solutions, Inc. and Oracle Corporation. Some of the important market initiatives and product developments of the industry are mentioned below:

2021: Businesses around the world will benefit from increased agility and resilience. Kearney’s Sense and Pivot supply chain management system will be integrated with Aera Technology’s cloud-based cognitive operating system as part of the agreement, improving the speed and agility of supply chain decision.

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2021: Edenhouse, an independent UK-based SAP partner, has been acquired by Accenture. The acquisition will further strengthen Accenture’s ability to support its clients on their digital transformation journey.

2020: Oracle Corporation had announced the general availability of information about Oracle’s cloud infrastructure operations. This operations insight enables business executives, DevOps, databases, and IT administrators to make data-driven database resource and performance management decisions.

In trade promotion activities, wholesalers/retailers enjoy special price discounts, subsidies, gifts, free displays or stalls and other incentives. The use of trade promotion management software would help retailers/end-user industries to capture the attention of customers. Trade promotion management is a process of planning and accounting for the financing of activities and events at the retail level, such as budgeting, brand management, demand planning, account management , retail execution, integrated sales and marketing, and back-end processes.

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Trade promotion acts as a marketing tool and hence is a part of revenue management, which indicates marketing campaigns for retailers/wholesalers. The use of the best trade promotion strategies by consumer goods companies has the potential to yield results five times better than previous trade promotion methods. These companies around the world invest nearly 20-23% of their revenue annually in trade promotions, creating a need to assess whether the trade spent is meeting a goal of maximizing return on investment. On the expense side, consumer packaged goods companies have increased trade promotion spending to address declining customer loyalty and growth in private label. This factor propels the demand for effective trade promotion strategies and plays a positive role in creating the development of trade promotion management software. Consumer goods manufacturers face pressing demands for business investment from their channel partners to increase both revenue and margins.

In addition, the fragmentation of sales channels; dynamic consumer behavior; growing retailer interest in house brands; develop distribution formats by introducing new channels such as service station forecourts, convenience formats, e-commerce; and the rise of small, fast-moving competitors are among the factors creating demand for effective trade promotion management among large, well-established consumer goods companies to stay in the competitive market. End-user companies that execute trade promotion and optimization strategies consume less time and resources to collect consumer data. Trade promotions management software also helps to utilize trade funds in an ideal way to have greater visibility on ROI. By using trade promotion strategies, CPG manufacturers and retailers improve the ROI of their trade promotion investments. Also, increasing adoption of trade promotion management would eventually increase the demand for software to manage all functions effectively during the forecast period.

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The Insight Partners is an industry unique research provider of actionable intelligence. We help our clients find solutions to their research needs through our syndicated research and advisory services. We specialize in industries such as Semiconductors and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Health IT, Manufacturing and Construction, Medical Devices , technology, media and telecommunications, chemicals and materials.

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Contact person: Sameer Joshi
Phone: +1-646-491-9876
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