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The most anticipated Apple products are expected to launch in 2023


Of the tons of gadgets that would take the tech world by storm in 2023, Apple products are perhaps the most anticipated.

Apple is the world’s largest company by market capital, with over $2 trillion. It is also, according to various estimates, the most valuable brand in the world. The company has built this size on the back of decades of innovation in the tech world, producing iconic products like the Mac and iPhone.

Any list of Apple products is constantly growing. The company introduces a slew of new gadgets and software each year, each universally hailed as the most coveted of its kind, be it the iPhone or the Apple Watch.

In 2022, Apple launched various products, including the iPhone 14, AirPods Pro 2, and Apple Watch Series 8. The company also launched iOS16, calling it “the biggest update ever to the screen of lockdown”.

Now, all eyes are on Apple’s next products for 2023. While nothing is certain, speculation is particularly high around the iPhone 15 and the Apple VR/AR mixed reality headset. The latter of the two is surely something everyone wants to see.

All Apple products that can be released in 2023

iPhone 15

Apple iPhone 14
Apple iPhone 14 models were launched in 2022. The next in the series is expected in 2023. (Image: Courtesy of Apple)

It’s highly likely that the iPhone 15 will top Apple’s product list for 2023. The current model, the iPhone 14, was launched at Apple Event 2022 on September 7 at Apple Park Campus in Cupertino, California. California, United States.

The Apple iPhone 15 is expected to launch at Apple Event 2023, which could be held in September.

Among the many iPhone 15 rumors circulating, one is the possibility that the device will have a USB-C port instead of the Lightning port. Dynamic Island – a unique design feature that launched with the iPhone 14 Pro and iPhone 14 Pro Max in 2022 – may be available across all models in the iPhone 15 family.

Reports citing multiple leaks suggest that Apple may be replacing its “Pro Max” model with the iPhone 15 Ultra.

According to Forbesindustry insider LeaksApplePro (@LeaksApplePro on Twitter) revealed that the iPhone 15 Ultra will be a 256 GB model at its base, will have two exclusive front cameras, a USB-C port with Thunderbolt 4 (40 Gbps) and will be titanium.

The price? Very high. According to LeaksApplePro, the iPhone 15 Ultra will start at $1299. The most expensive Apple phone currently on the mass market is the iPhone 14 Pro Max, which starts at $999.

Buy an iPhone 14

Apple Watch Series 9

The most anticipated Apple products
The Apple Watch Series 8 was one of the company’s biggest launches of 2022. (Image: Courtesy of Apple)

While the iPhone surely takes the top spot, one of the most anticipated Apple products of 2022 was the next iteration of the Apple Watch models. And the company didn’t disappoint by introducing three unique watches: Apple Watch Series 8, Apple Watch SE and Apple Watch Ultra.

Everyone is now excited about Apple Watch Series 9, given that Watch Series 8 and Watch Ultra have become major hits.

Contrary to leaks around the iPhone 15, there’s no speculation about the next-gen Apple Watch. However, fans of the product can hope to see better connectivity – 5G, preferably – in the watch. The Series 8 has LTE but comes without 5G. A new chipset and the possibility of a Mini LED display in the Apple Watch Series 9 are among those some are hoping to see.

The Apple Watch Series 8 and the Watch Ultra were presented during the Apple Event 2022, so it is expected that a new watch may also drop in September 2023.

Buy Apple Watch Series 8

Apple AR/VR Headset

Virtual reality
A young person makes a facial expression while wearing a virtual reality device. (Image: Courtesy of Uriel Soberanes/@soberanes/Unsplash)

While Microsoft and Google are already ahead in the augmented reality (AR) game, Apple continues to catch up. So, one of its most anticipated products is an AR headgear for an enhanced metaverse experience.

Apple claims it “has the largest AR platform in the world, with hundreds of millions of AR-enabled devices, as well as thousands of AR apps on the App Store.” However, it still doesn’t have a wearable device like the Oculus or Microsoft HoloLens 2.

That could change with the introduction of what’s known as the Apple VR/AR headset, or mixed reality headset, in 2023, in time to rival Meta Quest 2.

In August 2022, Bloomberg reported that Apple has registered trademarks under the names “Reality One”, “Reality Pro” and “Reality Processor”. The trademarks are believed to be for its highly anticipated mixed reality headset.

According to the influential tech site Tom’s Guidea report of Information says the device could have iris-scanning biometric security. Reports indicate that Apple will try to launch a prototype version in 2023.

The device would later be followed by Apple Glasses – futuristic wearable glasses whose glasses would act as screens, bringing all information right in front of the eyes. Although the product may be a few years away, the strong buzz around Apple Eyewear has already made it one of the most anticipated products from any Big Tech company.


Apple products in 2023
Screens show new features in Apple iOS 16. (Image: Courtesy of Apple)

Apple announced iOS 16 at the Worldwide Developers Conference (WWDC) 2022 held in June. As mentioned earlier, Apple is calling it the “biggest lock screen update ever,” highlighting its importance as one of the company’s most anticipated product upgrades.

Indeed, the lock screen has had an almost complete makeover. New and improved features were more personalized, customizable and inclusive. New features have been introduced to Messages and Mail, and a brand new Magnifier mode has been introduced.

iOS 16 went live on September 12, 2022, but there were several issues with the system in the early days.

Users experienced issues with FaceTime and iMessage activation, iPhone 14 Pro and Pro Max models freezing during data transfer, and the Advanced Camera physically shaking when used with some third-party apps. Apple then fixed the issues.

Now, Apple watchers expect the company to announce iOS 17 during WWDC 2023. However, it’s unclear whether Apple will also announce macOS 14, watchOS 10, and iPadOS 17.

Obviously, there will be improvements to iOS 17 if announced. Apple would take into account the issues found with iOS 16 and try to ensure that there are no such issues with iOS 17.

15-inch MacBook Air with M2 processor

The most anticipated Apple products
An image showing Apple’s M2 processor. (Image: Courtesy of Apple)

The 15-inch MacBook Air is one of Apple’s most anticipated products, ever since Mark Gurman of Bloomberg reported on this in June 2022.

Speculation suggests that the laptop might be specifically a 15.2-inch model or a 15.5-inch model. Either way, the new laptop will be the largest in the Apple MacBook Air family.

The large laptop would be one of the most likely products to appear in 2023. Indeed, not only Gurman but Apple experts, such as analyst Ming-Chi Kuo, and display analyst Ross Young also hinted that the 15-inch laptop might be part of the drop.

Technical details about the laptop remain unclear. Most speculators suggest it might come with an M2 CPU instead of an M3 CPU. It may also have an M2 Pro processor. The design might not be too different from the current 13.6-inch ‌‌MacBook Air‌‌ laptop, which is currently the largest in the series.

When is Apple’s new 15-inch or larger model likely to be released? Rumors suggest it could be spring 2023.

Buy a MacBook Air

16-inch iPad Pro

Apple products in 2023
The 12.9-inch Apple iPad Pro is the largest in its family. (Image: Courtesy of Apple)

Among the most anticipated Apple products is a new 16-inch iPad Pro model. Speculation suggests that the new iPad could be released in the fourth quarter of 2023.

If launched, the new iPad Pro would be the largest in its class. The largest iPad currently available is the 12.9-inch version.

The 16-inch iPad Pro is believed to be aimed at graphic artists, designers and other creative professionals who typically require larger screens due to the nature of their work. The dimension will make the new iPad equivalent in size to the 16-inch MacBook Pro.

Buy an iPad Pro

Mac with M2

Apple MacBook 14
Apple MacBook Pro models seen in a promotional image. (Image: Courtesy of Apple)

There could be many developments around the Apple Mac family of products.

Additionally, the 14-inch Apple MacBook Pro and its 16-inch models, as well as the Mac mini could get their long-awaited upgrade to M2 processors.

It is believed that the MacBook Pro could get M2 Max and M2 Ultra chips. There may be two variants of the new Mac Mini – M2 and M2 Pro.

Apple could also launch its high-end Silicon-powered iMac Pro in 2023. According to Gurman, Apple is working on monitors similar to Studio Display, which is a companion to the Mac Studio and was launched earlier in 2022. It would have a processor in Apple silicon.

Buy a 16-inch MacBook Pro

(Main image: Denis Cherkashin/@denic/Unsplash; Featured image: Michail Sapiton/@sapiton/Unsplash)



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