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Tahoe's abundance of snow is welcome. But the storms that deliver it hurt business

techsm5

SOUTH LAKE TAHOE, El Dorado County – In a perfect world, Tahoe would get a few inches of light powder snow every few weekdays all winter long, business owners say, making it easier to travel on clear roads, good skiing – and plenty of business for restaurants, hotels, ski resorts and the like.

Instead, there are big, wet, heavy snowfalls produced by atmospheric rivers and bomb cyclone storms. The snow is coming in such large quantities and has been so wet that it has shut down highways leading to the lake, caused power outages by cutting power lines, and forced ski resorts to close some of their lifts, including the Heavenly and Palisades Tahoe Gondolas. . The accompanying publicity – with meteorologists and CHP officials warning drivers to stay home until the storms have passed – prompted some visitors to avoid the area altogether.

Carol Chaplin, president and CEO of the Lake Tahoe Visitors Authority, doesn’t have official statistics yet, but said business for tourism-related businesses is down just under 10% so far. this winter.

Storms and their inconveniences also damage Lake Tahoe’s image as a winter wonderland. They create a sloppy, slippery, ugly brown mess on the roads, diminishing what Mike Peron, Marketing Manager of Tahoe Aleworx Bar & Grill calls “the experience, the reason people come here.”

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