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Shop owner Indelible Bliss Candle & Soap Co. wants to remind people of the power of self-care

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PORTAGE PARK – The smell of strawberries and apples fills a new soap and candle store on the northwest side.

Taniesha Depluzer opened Indelible Bliss Candle & Soap Co., 4342 1/2 N. Central Ave., in early December to sell candles, soaps, reed diffusers, body oils, scrubs and other products wellness cosmetics made by her and Midwestern artisans. .

“I love to cook. I love to create with my hands,” Depluzer said. “Anything I can create that brings someone joy or happiness, happiness is my tagline – triggering this unique moment. I want to encourage people not to put off self-care.

Depluzer, who is from Jamaica and has lived in Chicago since 2018, has always loved making personal care items at home for herself, family and friends. After becoming a mother in 2020, she explored the world of aromatherapy, looking for ways to relax, de-stress and find time for herself.

Depluzer made a few candles, gave them to her family — and that was it: Indelible Bliss Candle & Soap Co. was born, she said.

“It was at a time when everything seemed chaotic in the world and I was like, ‘Okay, let’s do this’, because it’s a way to relax at home and it’s something I can share. with my family and friends and who would help me.” she said. “The demand started to increase and people started ordering [via] Word of mouth.”

Credit: Ariel Parrella-Aureli/Block Club Chicago
Indelible Bliss Candle & Soap Co. at 4342 1/2 N. Central Ave. sells candles, reed diffusers, soaps and body oils. The store opened in early December and is seen on December 28, 2022.

Depluzer has a background in marketing and sales, and she owned businesses in the event and modeling industries, so starting a new business was a welcome challenge, she said.

“All of these experiences, I think, have helped me and equipped me to be determined and successful in whatever I put my hands on,” she said. “[But] it was like a process of passing through a fiery fountain – you learn so much about yourself in the process, and it eventually manifests into who he is today.

Depluzer, 43, set up an online store in 2020, started selling on Etsy, and sold her wares at pop-ups and festivals across the city. With growing interest and demand, she realized the next step was a physical store to offer events, candle-making workshops and have her own workspace, she said.

The location, which sat vacant for a few months after serving as a COVID-19 pop-up testing site, is close to Depluzer’s Jefferson Park home.

The boutique sells handmade items by the owner and three lines of candles: the Positive Vybz line, intended to bring tranquility with 10 scents labeled with positive phrases; the seasonal line, a mix of floral, citric and woody scents; and the Luxury Vessels line, which features all candle scents in novelty containers that can be repurposed and repurposed, Depluzer said.

There’s also an artisan corner that sits at the back of the store with soaps, room sprays and therapeutic oils by Depluzer artisans encountered through festivals and pop-ups, she said. .

Credit: Ariel Parrella-Aureli/Block Club Chicago
Indelible Bliss Candle & Soap Co. at 4342 1/2 N. Central Ave. has an artisan corner with handmade products. The store opened in early December and is seen on December 28, 2022.

The permanent residence of Indelible Bliss Candle & Soap Co. represents a new chapter for Depluzer’s business. The risk of opening it — during inflation and a possible recession — was worth it, she said.

“If you don’t take the risk, you’ll never know what’s on the other side,” Depluzer said. “And for me, I don’t see any experience as a disadvantage. I consider it either you will learn something in the process or you will succeed.

In the month that Indelible Bliss Candle & Soap Co. opened, the Northwest Side community responded well, Depluzer said. She hopes to partner with nearby business owners for events, cross-promote items and teach skills to the community, she said.

Credit: Ariel Parrella-Aureli/Block Club Chicago
Indelible Bliss Candle & Soap Co. at 4342 1/2 N. Central Ave. sells candles, reed diffusers, soaps and body oils. The store opened in early December and is seen on December 28, 2022.

In the new year, Depluzer plans to donate select products, like Apple Chai Body Butter, to nonprofits helping neighbors in need.

Depluzer’s goal is simple: bring positive vibes to anyone with their articles and workshops and remind people to put themselves first. Many of her candles are named after uplifting messages and use soothing ingredients like cinnamon and eucalyptus.

“Just find little ways to take care of yourself and do something for yourself,” Depluzer said. “It brings me joy, to be able to impart knowledge, to be able to share information, to be able to create something that someone can say, ‘I love it, I use it and that’s what he did for me.’ … It gives me joy.

Bliss Candle & Soap Co. is open 11 a.m. to 7 p.m. Monday through Friday and 12 p.m. to 7 p.m. Saturday.

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