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Rimmel London kicks off 2023 by introducing clean and vegan products to its Kind and Free range

techsm5

January 8, 2023

Consumers today are aware of the ingredients in the items they use and feel a connection to them. This has forced companies to produce and advertise their products with a strong focus on consumer needs. This is especially true in the cutthroat cosmetics industry, where building long-term relationships with customers takes priority over simply selling unique products. Fortunately, the growing demand for vegan makeup has compelled new brands to bring cruelty-free cosmetics to consumers. For the uninitiated, makeup
vegan or cruelty-free has not been tested on animals and does not contain any animal-derived components.

This gives us, as customers, the peace of mind knowing that no animal was harmed during the process and that our decisions are helping to make the world a safer place for animals. And 2023 will see precisely that with the launch of clean and vegan products from Rimmel London.

Image source: Rimmel London

The radiance of vegan cosmetics

For those who don’t know, the largest organ in the human body is the skin. Therefore, you need to be extremely careful what you apply to it. The liver and kidneys filter out the toxins and chemicals we consume before they have a chance to cause harm. However, since our skin is an open window, any harmful chemicals applied to it are immediately absorbed and released into our bloodstream, harming our body.

Vegan cosmetics are said to be a type of healthier beauty products because the ingredients are derived from plants. The richest source of vitamins, minerals and antioxidants needed to support healthier-looking skin is found in plants.

Image source: Rimmel London

New additions to their Kind & Free range

Due to overexposure to daily product introductions and a culture of excessive consumerism, cosmetics consumers are constantly experimenting with new brands and products. These consumers are primarily attracted to products that promise to be vegan, natural, and safe ingredients, and the overall impression of the company. The growing demand for ethical makeup has allowed brands to reach a new horizon in vegan cosmetics. And the newly CFI-certified beauty company has expanded its Kind & Free range for the new year and introduced a number of new products. Two mascaras, an Eye Definer and a Brow Definer are among Rimmel London’s latest products.

Image source: Rimmel London

The following are what customers can expect from the brand:

1. A makeup pencil with super rich color impact to quickly define and enhance eyes is the Kind & Free Clean Eye Definer. Its packaging is made from wood that has received Forest Stewardship Council (FSC) certification, and its clean skincare solution is 100% vegan.

2. Kind & Free Brow Definer is a versatile cosmetic pencil featuring a precise 1.7mm ultra-fine tip for hair-like strokes and a spoolie brush for smooth, broad blending. It has a natural color;

3. Lasting finish Luminous, long-lasting lipstick with an iridescent finish. The buildable soft-glow cosmetic colors have a special blend that glides on smoothly for easy application. It contains castor oil and balm-like conditioners to keep lips hydrated;

4. Scandaleyes Volume On Demand Mascara: This mascara helps give lashes volume that can be adjusted. It’s a pure, vegan formula that glides on easily and clump-free on lashes and lasts all day without smudging or flaking.

5. An eyelash mascara with a clean, vegan formula for clump-free application and up to 24-hour wear is called Scandaleyes Reloaded Mascara. It delivers thicker, longer and fuller lashes that resist heat, sweat, humidity and smudges.

If the cost of vegan cosmetics is too high, consumers may be reluctant to adopt them. But the fact is that the price of vegan cosmetics is now competitive with that of other products available. There’s no reason why you shouldn’t make the switch because you have next to nothing to lose and everything to gain. New products from Rimmel London are accessible in all areas where the company’s current products are sold.

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