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Overview of the North America Personal Care Wipes Market to 2027


DUBLIN, January 3, 2023 /PRNewswire/ — The “North America Personal Care Wipes Market Outlook, 2027” report has been added to from offer.



According to this report, the market is expected to reach around $7 billion in size. Historically, the market has grown at a CAGR of 4% for 2016-2021.

In 2018, the National Retail Federation reported that 69% of parents earn more than the national median income of $59,000 per year and 80% of millennials with children are in their 30s and prefer to buy quality baby products, leading to increased consumer spending and adoption of baby products.

The region’s baby wipes are expected to cover more than 30% of the region’s market share by 2027. Millennial parents are concerned about sensitive baby skin, especially in diapers. Therefore, to avoid rashes, they prefer to use baby wipes because of the associated benefits such as improved absorbent fabrics, which help cleanse and reduce bacteria on the baby’s skin, and reduced risk of infection and skin irritation.

Personal care wipes are among the personal hygiene products that are customized to provide basic cleaning solutions for personal use. They are used to clean and clean the hands, face, neck and other parts of the body when water availability is limited or during long journeys and trips.

The convenience of using personal care wipes to maintain personal hygiene has resulted in a large demand for the same in recent times, which is expected to witness significant market growth in the market. Rising consumer spending on baby care products and growing per capita income of female labor force are major factors fueling the growth of the market in the region.

The United States dominates the North American market, having acquired a greater share of the region’s share since the last decade. Additionally, the demand for personal care products such as baby personal care wipes, hand and body wipes, and facial care wipes is increasing in developed countries such as the United States and Canada due to growing consumer health and hygiene concerns.

Moreover, the growing demand for natural, chemical-free and biodegradable personal care wipes is also expected to propel the demand for personal care wipes in the region. Growing consumer preference for eco-friendly and biodegradable baby wipes, which are alcohol-free and contain no synthetic fragrances, artificial colors or harsh chemicals, has encouraged manufacturers to produce wipes with more natural ingredients.

This was made possible by the highly concentrated online market in the region. For example, in May 2019Kimberly-Clark, a US-based personal care company, has invested in its manufacturing facility in Tuas, Singapore with over $25 millionwhich aims to double export capacity in volume and value by the end of 2022.

High disposable income and rising purchasing power are the factors that allow consumers to spend more on personal care products. Also, the growth of personal industries in both developed and developing regions propels the demand for personal care products such as skin care, disinfection and others.

In addition, growing concerns related to personal hygiene and the growing influence of social media and other promotional media have increased consumer awareness of health and hygiene products. This has significantly boosted the demand for personal care products such as skin wipes and personal care across the world. North America Region. To capitalize on the growing demand, leading wipe manufacturers are introducing personal care wipes for both male and female skin types. These factors are driving the demand for personal care wipes in North America.

The rapid growth of the personal care industry offers wipe manufacturers the opportunity to innovate in their product offerings and packaging. This has further led to the introduction of innovative and improved products in the market and has helped leading producers to build brand appeal and consumer loyalty.

For example, Johnson & Johnson’s, under the Clean and Clear brand, offers multi-purpose moist facial wipes for purposes such as makeup removal, cleansing, moisturizing and maintaining skin smoothness. This has led to an increase in the demand for multifunctional wet wipes, which in turn will drive the growth of the personal care wipes market over the forecast period.

Going forward, a few variables could drive rapid expansion within the industrial/institutional segment, such as the reclassification of laundered shop wipes and napkins under the Resource Conservation Recovery Act (the Wiper Rule) and increased liability medical industries in healthcare associated infections (HAIs). ) associated with a good forecast of GDP at the end of the projection period.

Moreover, personal care wipes have gained immense popularity among the average population due to their ease of use and convenience. An increase in daily commutes and busy schedules has taken a toll on people’s personal hygiene, which is why they are highly prone to using personal care wipes to keep their skin healthy and fresh.

Impacts of COVID-19:

The antimicrobial nature of wet wipes has given more impetus to its adoption amid the ongoing COVID-19 pandemic, where personal hygiene has become more important than ever.

These wipes are used to disinfect restaurant tables, shopping carts or play areas to prevent young children from exposing themselves to harmful germs and bacteria.

Additionally, some wipes have a high alcohol content which may be effective against the SARS COV-2 virus. With the reopening of schools and other public places around the world, the consumption of personal care wipes will see a significant increase in use for the foreseeable future.

Main companies present in the market

Diamond Wipes International, Inc., Edgewell Personal Care Company, Johnson & Johnson, Kimberly-Clark Corporation, The Fresh Group, Inc., Meridian Industries, Inc., Nice-Pak Products, Inc., PDI International, Rockline Industries, Inc., The Honest Company, The Procter & Gamble Company, Unicharm Corporation.

Considered in the report

  • Geography: North America

  • Historical year: 2016

  • Base year: 2021

  • Estimated year: 2022

  • Forecast year: 2027

Main topics covered:

1. Summary

2. Report methodology

3. Market structure
3.1. Market Consideration
3.2. Market definitions

4. Economic/demographic overview

5. Global Personal Care Wipes Market Outlook
5.1. Market size by value
5.2. Market share
5.2.1. By region
5.2.2. By country
5.2.3. By company
5.2.4. By product type
5.2.5. By sales channel

6. North America Personal Care Wipes Market Outlook
6.1. Market size by value
6.2. Market share
6.2.1. By country
6.2.2. By product type
6.2.3. By sales channel
6.3. U.S. personal care wipes market outlook
6.3.1. Market size by value
6.3.2. Market share type of product By sales channel
6.4. Personal Care Wipes Market Outlook in Canada
6.4.1. Market size by value
6.4.2. Market share type of product By sales channel
6.5. Mexico Personal Care Wipes Market Outlook
6.5.1. Market size by value
6.5.2. Market share type of product By sales channel

7. Manufacture and storage of personal care wipes

8. Market dynamics
8.1. Market factors
8.2. Market challenges

9. Market trends and development

10. Company Profiles
10.1. Diamond Wipes International, Inc.
10.2. Edgewell Personal Care Company
10.3. Johnson & Johnson
10.4. Kimberly Clark Corporation
10.5. LaFresh Group, Inc.
10.6. Meridian Industries, Inc.
10.7. Nice-Pak Products, Inc.
10.8. IDP International
10.9. Rockline Industries, Inc.
10.10. The honest society
10.11. The Procter & Gamble Company
10.12. Unicharm Corporation

11. Strategic Recommendations

12. Disclaimer

For more information about this report visit

Media Contact:

Research and Markets
Laura Woodsenior

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