The brand known for its best-selling coffee alternative announces two new products, :rise Matcha and :balance Turmeric, to its range of addiction-promoting offerings
SANTA MONICA, CA, USA, Jan. 2, 2023 /EINPresswire.com/ — MUDWTR rings in the new year with a new MUD. Today, the company, best known for its popular coffee alternative, :rise Cacao, announced two new products, :rise Matcha and :balance Turmeric, to complement its line of adaptogenic mushroom drink mixes.
MUDWTR started in 2018 with a mission to change the relationship people have with coffee. In 2021, it helped customers book their conscious mornings with a soothing evening ritual, :rest Rooibos. To date, MUDWTR has expanded its range of functional drinks to accompany every moment of the day.
Joining its flagship coffee alternative in the :rise category, :rise Matcha is a mindful morning ritual with an extra energy boost. MUDWTR’s matcha blend is 100% organic and made with spices and mushrooms. With only a fraction of the caffeine found in coffee, plus natural L-theanine from matcha, it provides energy, focus and immune support, without the jitters, crashes or lack of sleep .
The first in MUD’s new :balance category, :balance Turmeric is meant to inspire meaningful breaks during the day. This caffeine-free blend of functional mushrooms, turmeric and spices is a relaxing and soothing afternoon break.
As the sun goes down, :rest Rooibos is at your fingertips as a soothing nightcap – a rich and comfortable relaxing blend of rooibos tea, adaptogenic mushrooms and mycelium, spices, valerian root, chamomile and of ashwagandha. As part of an evening ritual, it helps to relax when it matters most.
With the new flavors, director of research and development Matthew Held says he expects the same rich, complex taste of MUD “with a few new twists” and premium, reliable ingredients backed by science. “We are always pushing boundaries, researching, developing and innovating with some of the greatest people on Earth,” says Held. “When you order MUDWTR, you know you are getting a product that was not only engineered to be of the highest quality, but continues to be at the forefront of science in and beyond space. eating.”
For CEO and Founder Shane Heath, the expanded product line was a natural evolution for a company whose goal is to create healthy minds through healthy habits. “We believe that the health of our mind is determined by the quality of the things we do on a regular basis,” says Heath. “We started with a product to help lift you because I had personally felt the downsides of being dependent on caffeine to function and the benefit of changing that. The best morning ritual really starts the night before, so our category: rest was a natural next step. We now have a category called :balance because sometimes it’s 2pm and you don’t want to take a nap, but you don’t need a slap either.
Everything from how we treat the planet to how we treat each other to how we treat ourselves starts from within, Heath adds. That’s why MUDWTR’s consumables come with a solid offering of habit-building content. From documentaries and instructional videos from MUDFILMS to educational and inspirational articles on trendswithbenefits.com and thought-provoking conversations on the Trends w/ Benefits podcast, MUD’s content centers around wellness, mental health and psychedelics. The brand wants to give people permission to try something new, even if it’s just a new mindset. Why? Because they believe “if you can change your mind, you can change everything”.
“We believe that a healthy mind should be available to everyone,” says Heath, “and while not everyone thinks they can achieve it today, sometimes all it takes is a healthy new habit to be what drives the domino to change your life for the better. Who knows? Enough of this might just change the world.
From morning to night, MUDWTR’s expanded product line is intended to help consumers get up with intention, stay balanced in a busy world, and rediscover the power of rest.
Shane Heath, Founder and CEO
Emma Nelson, Commercial Director
Mike Fox, Marketing Director
Elizabeth Limbach, Director of Communications
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