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Low or no alcohol consumption will 'increase by a third' by 2026


The market value of such products exceeded $11 billion (€10.4 billion) in 2022, up from $8 billion in 2018, the alcohol data and analytics provider said. She looked at markets in Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, UK and USA.

The category’s growth rate is expected to exceed that of the past four years, the IWSR said. It forecasts volumes to grow at a compound annual growth rate (CAGR) of +7% in 2022-26, from +5% in 2018-22.

“The dynamic no-alcohol/low-alcohol category presents additional sales growth opportunities as consumers are recruited into beverage categories such as soft drinks and water. Brand owners have the opportunity to recruit non-alcohol drinkers,”said Susie Goldspink, head of alcohol-free and low-alcohol beverage market analysis at IWSR.

Germany remains the largest market

The maturity of the no/low alcohol category varies widely across markets, the analysis reveals. The most valuable no-alcohol/low-alcohol markets in the world are Germany, Japan, Spain, the United States and the United Kingdom. Germany is the largest market in the world. But the country will experience relatively slow growth due to a lack of innovation, the report warns. More dynamic growth will come from Australia, Canada and the United States, all of which will see double-digit annual growth rates in volume in 2022-26.

Alcohol-free increases faster than low-alcohol

The non-alcoholic category will spearhead the growth of the category. The IWSR expects non-alcoholic beverages to account for more than 90% of the category’s projected total volume growth. Alcohol-free beer/cider will contribute nearly 70% of overall alcohol-free/low-alcohol growth between 2022 and 2026.




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