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Fashion trends 2023 - what to buy now

techsm5

    (ES)

(ES)

Thank you 2022, that was a lot of laughs – see you next! As always, style connoisseurs have already traveled from New York to Paris to decipher what has the potential to make it big this year.

Trend forecaster WGSN’s report for the coming year says the cost of living will be the biggest determinant. Their advice to designers? “Versatility equals value for today’s cash-strapped buyers.”

With clothes, that doesn’t have to mean depressing. Smart clothes with new technologies to keep you warm, smart colors to stay on trend, and investment pieces you can resell for a profit – there are new ways to get the most out of your clothes. Elsewhere, toughening is in order – think ultra-protective bombers and chunky jewelry. Here’s what to bet on for the coming year:

Gradient to go

    (Project Y)

(Project Y)

Sweaters with infra-red and pungent shades quickly become It-knit. You may have seen Kylie Jenner lounging head-to-toe in Y/Project’s blue, red and yellow mixed-knit dress and cowl on Instagram. Brands like London-based AGR, Acne Studios, and even Desigual make pleasantly wearable multi-colored electric sweaters. LA labels Madhappy and ERL are also at the forefront, with coordinating tracksuits in Venice Beach sunset palettes. Think summery but cozy.

boudoir baby

    (Burberry)

(Burberry)

Sumptuous lace-trimmed satin dresses have been red carpet mainstays since 1996, when Princess Diana wore her navy Galliano number to the Met Gala. 2023, however, sees new styles splashing out. Florence Pugh supported soft peach versions of Valentino and Rodarte at the London Film Festival and BFI Awards respectively last year, while JW Anderson made them asymmetrical and Burberry came as ruffled minis for their SS23 collections. These negligees are also booming online: #Slipdress has 131.1 million views on TikTok and #boudoir has 1.8 billion. “Delicate layers of precious fabrics and lace detailing were important for SS23,” says Liane Wiggins, womenswear manager at Matches Fashion. “Dress them up for the evening, pair them with a t-shirt and ballet flats in the spring, or turtlenecks and boots in the cooler months.

Top flight technology

    (Alpha Tauri)

(Alpha Tauri)

2023 is the year to demand more from our clothes – as frugality increases, multifunctional and smart clothes offer more for your money. AlphaTauri released its second updated heating capsule collection in October. Start with their self-heating vest, the temperature of which is controlled from your phone or using the dial on the inner jacket. Another tempting invention is LabFresh’s white odor and stain resistant shirts (see TikTok for customers who throw red wine on themselves as proof). Mother Oxford makes similar shirts and dresses for women. Every wash cycle counts.

The return of skinny jeans

    (Getty Images for Celine)

(Getty Images for Celine)

Do not scream. Céline’s SS23 show notes open ominously: “The Saint-Tropez collection marks the return of the ‘original skinny jeans’.” It might be a tough pill to swallow, but if runways are anything to go by, spray paint denim of the Topshop Noughties variety is making a comeback. “We’ve seen a big comeback as references from the 90s and 2000s continue to influence the catwalks,” says Liane Wiggins of Matches. Japanese style authorities Comme Des Garçons Homme Plus and Junya Watanabe have both had skin-tight trews on their recent shows, while at London Fashion Week in September, cool-girl brand KNWLS washed theirs at acid and that of Stefan Cooke was embellished with a ribbon. Hope you kept your old ones.

Ultra-rare vintage

    (Dave Benett)

(Dave Benett)

As the cost of living continues to fall, the investment items that are paying their way are set to explode. “Re-commerce is becoming a reliable secondary source of revenue,” confirms WGSN. Second-hand sites like Vestiaire, Depop and start-up Finds allow you to buy second-hand pieces with the assurance that you can resell them for the same or a similar price – remember that the most known retain their value. Hunt for high-end vintage collectibles a la Iris Law, who wore the AW07 Comme des Garçons archive to the Fashion Awards 2022. In London, Kerry Taylor Auctions has The Worthy Museum, Portabello’s One of a Kind and Rellik has more portable options, and sites like Grailed, Sea.Lam Archive, and La Nausée have Margiela’s, Gaultier’s, and McQueen’s.

Vivienne Westwood

    (Vivienne Westwood)

(Vivienne Westwood)

The death of the leading lady of punk fashion on December 29 shook the industry. The floods of articles and Instagram posts that followed were a reminder of the indelible stamp she left on style. Many dug into wardrobes to share their orb-marked clothing archives online; now surfaced, they will be worn as a badge of honor. Tributes are sure to come during February Fashion Month, and Westwood’s signature corsets and tartans are sure to flood red carpets in remembrance.

Egg coats

    (@KendallJenner)

(@KendallJenner)

I can certainly hear you moaning, we have done everything to reinvent the down jacket. Wrong, says Johnathan Anderson of Loewe. Her new version is leather, bulbous and (unexpectedly) sexy. Expect to see it popping up more, alongside puffy, padded jackets from the same family: Arket, 66 North and Diesel all have great alternatives.

Heavy equipment

    (Givenchy)

(Givenchy)

The sun has set on the delicate, stacked chains that tangle in the time it takes to unlock a phone. This year, collars that you can lock your bike with are preferred – everyone from Isabel Marant to COS is on board. Libby Page, Market Director at NET-A-PORTER, noticed the adoption of chunky and gold styles in particular. Padlocks and keys are the micro-trend to know in this area, launched by Givenchy when Matthew Williams took over in AW20, and championed by Dua Lipa in this festive period. Mulberry makes more delicate locks, while Tom Ford puts them on his shoe straps. WGSN suggests that “this detail becomes an option for recycling, where old pieces of metal can be repurposed as charms.” To the mechanic!

light ginger everything

    (Jed Cullen/Dave Benett/Getty Ima)

(Jed Cullen/Dave Benett/Getty Ima)

The Pantone color of 2023 is garish Viva Magenta, while WGSN chose a warm digital lavender. I’d be wary of both – pick one for the year, and more. “Light ginger pairs well with creams and whites, a strategic option as black is losing favor with neutral colors year after year,” WGSN reports. Parisian-chic pale brown overcoats, wide-leg pants and cashmere cardigans are all the rage. Elle UK fashion editor Georgia Medley agrees. “Beige and camel are the colors of the SS23 season.”

Dress (your avatar) to impress

    (H&M)

(H&M)

Snap Inc released a study in October that found nearly 75% of social app users will regularly use augmented reality by 2025, and the trend continues to lean. Last year, AI took the high street and high fashion by storm; H&M launched a Metaverse collection, modeled by American model Kristen McMenamy, M&S introduced influencer IA Mira and Dutch dressmaker Iris Van Herpen fashioned dresses from pixels. 2023: the year we go to cyber clothing?

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