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7 “must do” tasks to prepare your listing for sale


Luxury marketing expert Laura Stace shares her best practices for preparing listings for buyers. These seven “must do” tasks are his essentials to ensure that every property is ready for a timely sales process.

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Once you’ve gotten a signed listing agreement, there’s a lot of work to do before it’s time to go live. Preparation is key to launching a property on the market, and there are many things you will need to add to your checklist in order to have a successful start. Below, I share seven must-do tasks to get your ad ready for the market.

Manage a makeover

First of all, a property must be presented in the best possible condition before it is put on the market. Work with your client to determine what is within their budget to maximize appeal and first impressions, and explore how this could potentially increase sales value.

Minor touch-ups like painting, yard work, and turning off lights, bathroom, and kitchen, as well as fixing small items that may have been overlooked over the years, can be just as impactful as the addition of high-end equipment or a complete renovation. rooms.

As an expert guide, you’ll have your finger on the pulse of what buyers are looking for in your market and be able to advise the seller on the best course of action given budget constraints.

Consider staging

In addition to small cosmetic fixes and adjustments to a property, you and your seller may want to explore staging. The staging of a house depersonalizes the environment and allows potential buyers to imagine themselves living there. Staging also helps with decluttering, general tidying up, and removal of furniture that may have seen better days.

Call the pros

As many people begin their home buying journey online and determine which homes they want to view in person by reviewing the listing photos, it is important that the property you represent captures the eyes of potential buyers with great photography and videography.

Professional photography and videography aren’t something you’ll want to skimp on, as experienced professionals can capture a home at its best. This will not only help your ad stand out from the crowd, but will also reflect favorably on your high level of professionalism.

do your research

Each home has a story, unique features, and many attributes to share in terms of the surrounding neighborhood and community. When preparing to put the home on the market, be sure to dive deep and learn about all of these factors, including nearby schools, entertainment options, amenities, and services. Don’t forget home features such as appliances and design elements, as well as any fun facts or historical items.

ad copy

A photo draws people in, and your ad copy or property description could seal the deal and be the catalyst for a potential buyer to pick up the phone and make an appointment to view the property. Make sure your copy portrays an accurate and attractive representation of the home and is free of typos and grammatical errors.

If writing isn’t your strong suit, consider hiring a freelance writer or using a program like Grammarly to check for errors.

Define your marketing strategy

Chances are that in your listing presentation, you shared with your client an overall plan for how you would market their home. Before going live, it’s important to define these outlines and schedule exactly what materials you need to create and how and when you will deploy them.

Spend the majority of your time in this part of the pre-registration stage and really focus on the details. Think about anything you want to include – for example, a custom website, advertising plan, upcoming media, recently listed items, postcards, email campaigns, social media strategy, etc.

Having a clear path forward will help you stay on task to execute on these items as you conduct tours and open houses.

To communicate

Such an important thing in every aspect of the sales process is maintaining communication with your customer. During the preparation process, make sure your client is kept up to date with your plans and activity.

This will help them better understand the process and also allow them to really feel part of the journey. Plus, it will help showcase your expertise and knowledge and make it easy for them to give you a glowing recommendation in the future and the ever-important testimonial.

Preparing a listing to put on the market is where experienced and knowledgeable real estate professionals excel. There is so much groundwork and plans that need to be in place during the pre-registration period to ensure a successful launch and sales journey.

Be sure to add home improvements, staging, professional photography and videography, home and neighborhood research, clean and captivating listing copy, and a defined marketing strategy to your listing things to do.

And don’t forget that communicating with your client throughout the pre-registration process will help ease any tensions your client has experienced as they navigate through the Great Financial Crisis. and the emotional process of selling a home.

Laura Stace is vice president of luxury marketing for Berkshire Hathaway HomeServices.



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