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What is "Dry January"? A Lafayette store offers sober options


LAFAYETTE, Ind. – With the start of the new year, there has been a new buzzword circulating in the city, namely “Dry January”.

But what exactly is “Dry January”?

Rob Theodorow, owner of Generation NA, poses for a photo as he prepares his shop for

It’s a challenge where people give up drinking alcoholic beverages during the month of January, either for the health benefits or to test their willpower.

And at the end of the month, people will normally resume their old drinking habits and continue their year.

But this year, Rob Theodorow, the owner of Generation NA in Lafayette, hopes to use this annual trend to help people transition from a dry January to a more sober lifestyle, without needing to pull out beers or drinks. wines of their life.

Generation NA, at 504 Main St., is Indiana’s premier beer and mocktail store and has a wide variety of beers, wines, mocktails and more in stock.

Bottles of non-alcoholic spirits to be found at Génération NA, Wednesday, December 28, 2022, in Lafayette.

“Dry January is a way for people once they indulge in the holidays, they eat like shit, they drink a lot of alcohol. It’s just a way for their bodies to reset for the year,” Theodorow told the Journal & Courier.

“A lot of people want to cut back on their alcohol intake or quit it completely and stay sober for a month, just to get benefits like sleep, anxiety, better skin, better liver health, to save energy. money on the checkbook. It’s just kind of a good way to be more health conscious.



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