12/31 Update below. This article was originally published on December 29
The iPhone 15 lineup leaks have revealed a number of potentially tantalizing upgrades coupled with jaw-dropping price increases. But now a new report claims that Apple may be cutting prices.
In a blog post, historically reliable industry insider Eyes1122 reveals that Apple’s internal analysis of disappointing iPhone 14 and iPhone 14 Plus sales concluded that their decline is “far beyond of the expected range” – even taking into account the ongoing component shortages caused by the pandemic. And therefore, Apple is going to aggressively price its successors.
“The biggest issue is the price,” the insider reports. It’s logic. The $899 iPhone 14 Plus is only $100 less than the iPhone 14 Pro, despite having a subpar older screen, chipset, camera, and design. With most buyers spreading the purchase costs over a two-year carrier contract, the reason for opting for Plus instead of Pro is minimal.
Yeux1122 says Apple has explored several options to counter this, including narrowing the difference between the features of the standard and Pro models of the iPhone 15, but has concluded that more aggressive pricing for the standard models is the best strategy. likely.
Update 12/31: Bad news for those hoping that Apple’s potential price cuts for standard iPhone 15 models could see the return of the Mini form factor. Ever since eyes1122 revealed Apple’s “aggressive” pricing strategy, significant discussions have developed around how the company would achieve this.
The iPhone 15 Plus price reduction is having a shockwave impact on the iPhone 15, iPhone 14 (which is expected to remain on sale), and even the entry-level iPhone SE. As such, the idea that Apple could just scrap the Plus and launch an iPhone 15 Mini under the iPhone 15 makes a lot of sense. This would allow Apple to create a cheaper entry point into the lineup, widen the price gap with the iPhone 15 Pro models, and leave other prices unchanged.
However, AppleLeaksPro shot down this strategy, indicating“As far as I’m concerned, there are no plans to launch an iPhone 15 mini next year, in case you were wondering.”
If it’s correct, it’s a shame. Not everyone likes big phones, and what Apple achieved in the Mini form factor was remarkable. Surprisingly poor sales eventually led to its cancellation, but market reports claim iPhone 14 Plus sales are even weaker.
This could have opened the door for Apple to offer three iPhone sizes again, because those who bought the Mini loved it. It’s hard to make the same argument for the iPhone 14 Plus, where there are both Apple and Android alternatives. That said, I suspect it’s much easier to design a smartphone in a 6.7-inch form factor than a 5.7-inch.
The obvious move would be to drop the iPhone 15 Plus by $100 to $799, forcing the iPhone 15 down to $699. That pushes the iPhone 14 (which would remain on sale) to $599. At this price, Apple risks cannibalizing iPhone SE sales at $429, which explains reports last week that the company is considering canceling the 2023 iPhone SE altogether.
Interestingly, a new flagship, the iPhone 15 Ultra, is expected to be even more expensive than the iPhone 14 Pro Max, but eyes1122 also backs it, saying Apple will also lead to a differentiation between it and the iPhone 15 Pro . Yeux1122 cites material and camera differences, which are tied to reports of the Ultra having a titanium chassis and dual front cameras.
Ultimately, any talk of price cuts will come as a shock as it goes against multiple leaks saying that Apple will raise, not lower, most iPhone 15 prices. That said, eyes1122 has a successful story of information leakage that goes against the grain.
Notably, in March, the insider hit back at claims that the iPhone 14 would have thinner bezels than the iPhone 13 – a week later, leaked schematics showed this. In August, eyes1122 said iPhone 14 prices would not increase, despite numerous reports, and Apple eventually froze prices in its biggest markets. In September, the leaker also shared iPhone 14 Plus cases showing that the “iPhone 14 Max” branding rumors so far were false.
So while the iPhone 15 Ultra may well end up being the most expensive iPhone ever, information from eyes1122 suggests that buyers of standard iPhone 15 models will have more money in their accounts than planned.
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