The SHOPPING in 2022 in some department stores and brands could be attributed to persuasive advertising methods.
It’s no secret that online product searches have grown rapidly since the COVID-19 pandemic began in 2020, according to The Washington Post.
In order to drive more traffic and sales to their sites with the rise of digital shopping, some stores are taking notes from Meta and Google.
It’s been common knowledge for some time that the two big tech companies use software to track your activity, although there are ways to turn this off, per CNET.
Still, that tracking data often enables ads on your Facebook feed or Google searches that look eerily familiar to what you were looking at hours or days ago.
Now, browsing items on Amazon or reading emails from various department stores can allegedly help them push you to get a specific product.
It was also the year when this type of persuasive advertising occurred most often.
Indeed, e-commerce platforms like Amazon and stores like Target and Walmart would be paid extra by some companies to promote their products a little more than their competitors.
In the past, Amazon claimed that personalized ads were designed to help users find the right product.
While that sounds true, it’s more complicated than that, and some experts noted that things started to change for the company in 2022.
Amazon would occupy a large part of the advertising industry, which means that more companies are investing in advertisements with the particular e-commerce company.
In fact, according to a research firm called Insider Intelligence, Amazon took in about 11% of all digital ads that year.
This would have impacted Meta and Google’s digital marketing dollars for 2022, with the two companies accounting for less than half of the total spent in the US for the first time in years.
While Amazon led the way with persuasive ads, Walmart and Target would now be behind.
Walgreens and Instacart may even have followed suit.
According to advertising experts, they all emphasize targeted ads to influence what their consumers buy.
That’s because, just like Amazon, stores make money from both sides.
They make extra money from brands wanting them to tell you what you should buy, and then they make more by buying it.
The US Sun has reached out to Amazon, Walmart and Target for an official comment on the matter.
Since this “paid product persuasion” worked so well in 2022, it will likely remain a popular choice in 2023 and beyond.
Not to mention that CommerceIQ, a software company that helps businesses sell on Amazon, told the Washington Post that the financial benefit of persuasive ads is unmatched.
During Black Friday this year, many businesses that purchased Amazon ads for their products reportedly earned around $5 for every dollar spent on the ad itself.
Consumers have a small advantage over persuasive advertisements.
If you’re looking for something specific, targeted advertising can be a solid recommendation as to which brands might be best for a product.
Considering it as a suggestion and starting point could help consumers find what they are looking for.
However, it may still be confusing to some that Amazon and stores like Walmart and Target may be offered a premium to launch a brand of product at you.
For related content, check out The US Sun’s coverage of how you can get reimbursed for late Christmas gifts through Amazon.
The US Sun also tells the story of Walmart’s huge New Year’s Day update that could change the way Americans shop forever.