Preview of the class action on the Klondike website:
- Who: Valerie Dicks has filed a class action lawsuit against Unilever United States, Inc.
- Why: Dicks claims that parent company Unilever has not designed and maintained its klondikebar.com website to be fully accessible to people who are blind or partially sighted.
- Where: The class action lawsuit was filed in federal court in New York.
Unilever has failed to design and maintain a website that is fully accessible to people who are blind or partially sighted, according to a new class action lawsuit.
Plaintiff Valerie Dicks claims that Unilever is denying people who are blind or partially sighted equal access to goods and services offered on its klondikebar.com website.
Dicks argues that klondikebar.com has “significant access barriers” that make it “difficult, if not impossible” for blind and visually impaired people to use the website or transact on it.
“By not making the Website accessible to persons who are blind, Defendant violates basic equal access requirements under state and federal law,” the Klondike class action lawsuit states.
The Klondike Class Action Claims Website is not compatible with screen reader software
Dicks claims that Unilever’s klondikebar.com website is not compatible with screen-reading software that she and other blind and visually impaired people use to browse the Internet.
Barriers to the Klondike website accessing screen reader software include, but are not limited to, inaccessible contact information, keyboard trap, inaccurate landing structure, and lack of alt text on graphics, according to the Klondike class action lawsuit.
“Klondikebar.com contains access barriers that prevent free and full use by plaintiff and blind people using keyboards and screen-reading software,” the Klondike class action lawsuit states.
Dicks claims Unilever violates New York City Human Rights Act, New York State Civil Rights Law and the Americans with Disabilities Act.
The plaintiff seeks a jury trial and seeks declaratory relief and injunctive relief as well as an award of compensatory and statutory damages for itself and all class members.
Dicks wants to represent a national class and a New York underclass of blind or visually impaired individuals who have been denied access to the enjoyment of goods and services offered on klondikebar.com.
In related news from Unilever, the company issued a voluntary recall in March for two of its Suave 24-Hour Protection spray antiperspirants after an internal review showed they contained a high level of benzenea known human carcinogen.
Have you been denied equal access to the goods and services offered on klondikebar.com? Let us know in the comments!
Plaintiff is represented by Mars Khaimov of Mars Khaimov Law, PLLC.
The Klondike website class action is Dicks v Unilever United States, Inc.Case No. 1:22-cv-06752, in the U.S. District Court for the Southern District of New York.
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